NEW DELHI: Fans breathed a huge sigh of relief as Virat Kohli's official Instagram account came back online, ending hours of confusion and worry on Friday morning.
The sudden disappearance had sent social media into a frenzy, with fans and experts guessing all sorts of reasons - from technical problems to Kohli himself choosing to deactivate it.
Things got even more mysterious when his brother, Vikas Kohli, was also found to be missing from Instagram, adding to the speculation.
VIRAT KOHLI's INSTAGRAM IS VISIBLE FOR FANS...!!! 🇮🇳 pic.twitter.com/qFrjN8lT2X
— Johns. (@CricCrazyJohns) January 30, 2026
Now that the account is back, it seems the issue was only temporary. Still, neither Kohli nor Instagram has explained what happened, leaving everyone guessing. Was it a technical glitch? A security measure? Or something else entirely? No one knows.
The incident showed just how big Kohli's influence is online. With more than 274 million followers, he is not only one of the most-followed athletes in the world but also a global brand. His social media is more than a way to connect with fans - it is a key part of his public image and commercial reach.
Even a short disappearance was enough to make headlines and spark worldwide speculation, proving that no one - not even a superstar like Kohli - is immune to the surprises of the digital world.