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Triple H has taken charge of WWE creative after McMahon stepped down from his role in 2022, and overall, the Cerebral Assassin is doing a good job as the creative head of the promotion. Not every fan is happy with the creative direction of WWE under him, but overall, he is doing a commendable job.
Vince McMahon remained in charge of WWE until 2022, taking over the promotion in the early 1980s. He had been one of the biggest reasons behind the ultimate success of the promotion, and it was his creative mind that helped WWE 2 master its biggest Rivals throughout the time, such as WCW and AWA.

Triple H claims that the WWE creative department prefers to tell stories
But at the end of his creative journey, things were becoming a little repetitive, and the fans for desperate for a change, when Vince McMahon stepped down from his role, and his son in law Triple H became in charge of the creative department of WWE. Soon after his arrival, he brought some major changes to the creative department.
Triple H took charge of the WWE creative department in 2022
He brought in the War Games match in the main roster; he was also responsible for the amazing Bloodline drama. But some of his creative works had also been criticized by a large number of fans and critics. Triple H recently talked about the creative direction of WWE and also explained how they prefer to tell stories. Speaking on the “All-In” podcast, he stated;
“We tell stories. People within our business sometimes take this wrong, but we don’t write the shows based on, ‘That’ll be a great match.’ We write it on the stories that we can create: the protagonist, the antagonist, how that works with each other. Telling stories that can resonate with people. Something that maybe they’ve experienced in their real life. Some type of fantastical version of that.”

He is the present Chief Content Officer of WWE
“There is a writer’s room. There’s a show right now on Netflix called Unreal, and it is, for the first time ever, a look behind the scenes at what we do. We let cameras into the writer room; we let them backstage at our shows so you see the production of the shows, you see what goes into it. You know, there are months of planning that go into stuff.”
“We’re looking now at WrestleMania in Vegas in April—what those matches are going to be and how we want to get there. What is the storyline arc that takes us there over time? I would say we’re much more akin to, like, the Marvel Universe—where you’re planning out long term where the movies fit and how they go with all the characters—than we are direct MMA at the end of the day.” said Triple H.