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The fans always criticized the WWE creative team for treating the WWE World Heavyweight Championship as a secondary world title after the Undisputed WWE Championship. For the last 2 years, the World Heavyweight title never looked like the ultimate prize of the promotion, not even for a moment.
Seth Rollins was the inaugural champion, but even during his title run, it looked like an afterthought; it was even presented as weaker than Cody Rhodes, who was not even a champion back then. Naturally, the majority of the WWE fans were extremely unhappy with the way WWE treated the legendary Heavyweight title.

WWE World Heavyweight Championship is slowly becoming the biggest prize of WWE
Even in the most recent time, when Jey Uso was holding the title, it was not featured on the main event scene at all, even on the weekly shows. Some fans even believe that Jey Uso's title reign was the lowest point of the mentioned Championship. Week after week, non title feuds were featuring on the main events, and the title scene remained a filler.
Seth Rollins is the present World Heavyweight Champion
But after Seth Rollins surprised everyone by cashing in his Money in the Bank contract on the Heavyweight title, the ultimate prestige has finally been bestowed on it. It has started to feature on the main event scene regularly, and the title will be defended in a fatal 4 way match at the upcoming PLE Clash at Paris.

Seth Rollins will defend the title in fatal 4 way match at Clash at Paris
Reports suggest that Seth Rollins will different the World Heavyweight Championship at WrestleMania 42 against Roman Reigns, which will be absolutely crazy, and it will surely establish the championship as the biggest prize of the promotion besides the Undisputed WWE Championship.
The Undisputed WWE Championship is now called the WWE Championship only, which is also a big indication that the promotion is finally considering the Heavyweight Championship as the ultimate prize. Hopefully, the promotion will be able to keep the prestige of the title intact as it will remain the biggest achievement of WWE besides the WWE title.