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Cody Rhodes had been presented as a main eventer ever seen his return to the promotion in 2022 at WrestleMania 38. WWE took two complete years to build him as the face of the promotion, and ultimately at WrestleMania XL, he defeated Roman Reigns and ended his iconic 1300+ days of WWE World Championship reign.
But ever since Cody Rhodes became the Undisputed WWE Champion, he had a pretty lackluster Championship run despite it having been more than one and a half years since he won his first World Championship. Things have always been quite predictable whenever it was about him. Everyone could easily predict his matches, and he is only vulnerable in big stages like WrestleMania and SummerSlam.

Bubba Ray Dudley questions the creative direction of the title run of Cody Rhodes
A large number of fans are really unhappy with the way Rhodes has been booked so far, and nothing has changed since the predictable Championship run of Roman Reigns. Even former multi times WWE Tag Team Champion Bubba Ray Dudley also criticized the creative direction of the world championship run of Rhodes. Speaking on his Busted Open Radio Podcast, he said the following;
Cody Rhodes is presently enjoying his second World Championship run in WWE
"I don't know of a good reason why you turn Cody Rhodes heel right this second. Because if you turn Cody Rhodes heel right this second, who's your go-to heel that is going to resonate with children the way Cody does?" he asked. "CM Punk does not have the appeal to children that Cody does. Does CM Punk maybe start appealing to the 13-, 14-year-olds who start to become a little rebellious? Absolutely. Cody also has bright, colorful, the robes, kids dress up like Cody. Cody gives these kids hope."

He is rumored to defend the Championship against Randy Orton at WrestleMania XL
"You know how much I hate cliches, especially in pro wrestling. And one of the cliches that I hate is the 'landscape of the WWE, the landscape of professional wrestling will be changed.' You turn Cody heel, the entire landscape of the WWE changes. Definitively. He is the biggest player, full-time player in the game right now. And Cody does a fantastic job. If you're a boss, Cody is the guy you want there because he gets it." said the tag team legend Bubba Ray Dudley, who recently retired from in ring action.
H/T to Wrestling Inc. for the transcription
As of now, the title run of Cody Rhodes has been quite predictable, and anyone can say that he is not going to drop the Championship before WrestleMania 42. Randy Orton is heavily rumored to challenge him for the title at the mentioned event. To make his title run more exciting, they have to make the title picture a little unpredictable and also over the rival for him.