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WWE and TNA Wrestling signed a crossover deal earlier this year, and it was promised that the two leading professional wrestling promotions would work together for multiple years. They started working together already before the deal was done, and multiple cross promotion appearances took place previously.
Presently, the fans witness cross promotion appearances each and every week, and things are getting more and more exciting day after day. It all started with a parallel run for both promotions, as WWE was mostly fitting the TNA Wrestling equivalent of the NXT, which is their developmental territory.

Booker T explains why the WWE-TNA partnership deal is profitable for both promotions
Both promotions have profited from this deal as they are earning more ratings and viewership every week. This deal will be even more profitable for both sides in the long term. Professional wrestling Legend Booker T recently discussed this deal and explained why it is really good for both wrestling promotions. Speaking on the Reality of Wrestling Hall of Fame podcast, he explained the following;
Booker T presently works as a color commentator for the NXT
“I’ve been so invested in the TNA NXT crossover that they’ve been doing,” Booker T said. “It’s been so good for both sides to see so many different guys get a come-up. Just like seeing Matt Cardona back in the building. And then seeing guys like Moose, this guy who I had talked about for quite some time, and I was just like, ‘Man, I wish this guy can get a shot.’ And now with this crossover.”

WWE signed the partnership deal with TNA earlier this year
“TNA President, Carlos Silva, he’s doing a hell of a job giving these guys some opportunity,” Booker T continued. “More than anything, to go out there and live that ultimate dream and not holding these guys back.” – [H/T: WrestlingNews.co] said the two times WWE Hall of Famer.
Presently, the two promotions are working on a brand vs brand storyline with an invasion angle. Things are definitely getting more and more exciting about this partnership deal, and TNA stars are even making main roster appearances, too, like Joe Hendry shocking everyone by appearing as the surprise opponent for Randy Orton at WrestleMania 41. Hope things get better in the future.