Indian cricket icon Sachin Tendulkar, T20 captain Suryakumar Yadav and young opener Abhishek Sharma appear in a striking new avatar as DP World unveiled its latest television campaign, “Go Beyond”, for the ICC Men’s T20 World Cup.

The film draws a compelling parallel between cricket and global logistics, showcasing how progress in both fields is fuelled by constant innovation, reinvention and the drive to push beyond established limits. The campaign reflects the idea of overcoming challenges by continuously raising benchmarks and reimagining what is possible.

In the film, Tendulkar speaks about going beyond the landmark of 100 international centuries, while Suryakumar highlights his fearless, boundary-pushing approach at the crease, referencing his trademark 360-degree style. Rising star Abhishek Sharma, meanwhile, confidently talks about making the powerplay louder than ever, symbolising the fearless mindset of the next generation.

Told through a generational lens, the campaign brings together a cricketing great and emerging stars, united by a shared belief in challenging convention and constantly elevating standards.

DP World Global Ambassador Sachin Tendulkar said the campaign mirrors the mindset required for success both on and off the field.

“I am delighted to partner with DP World on this campaign that shows how success, in both logistics and cricket, comes from pushing boundaries and going beyond past greatness. The ICC Men’s T20 World Cup offers the next generation of cricketers a stage to build their own legacy, and we hope this campaign inspires fans to push the limits of what’s possible,” Tendulkar said.

DP World Brand Ambassador Abhishek Sharma, who is set to feature in his maiden ICC Men’s T20 World Cup, expressed his excitement ahead of the tournament.

Also Read: No families for Team India during T20 World Cup, BCCI stands firm

“My game is about taking on the bowlers early, setting the tone and scoring quickly. I’ve grown up watching legends wear the India jersey, but this tournament is my moment. The message is clear, don’t just build on what’s been done before, go past it,” Sharma said.

India captain Suryakumar Yadav echoed the sentiment, highlighting the significance of the tournament for the team.

“This ICC Men’s T20 World Cup is huge for us. Playing at home gives us a chance not only to win in front of our fans, but to create history by becoming the first team to defend the title. This is our moment to go beyond, a mentality I hope inspires many,” Suryakumar said.

India began their title defence with a 29-run victory over the USA in Mumbai on February 7, with Suryakumar playing a pivotal role through a match-winning 84-run knock. The team will next face Namibia in Delhi on February 12.

The campaign has been conceptualised by Ogilvy India (Gurugram), directed by Faraz Ali and produced by Crazy Owl Films. The film will be aired across television and digital platforms until the ICC Men’s T20 World Cup final on March 8, and will also be amplified across DP World’s global social media channels.