NEW DELHI: India’s historic triumph in the Women’s ODI World Cup set new benchmarks for cricket broadcasting in the country, with the official broadcaster reporting a total reach of 446 million on its digital platform during the tournament.
IND vs SA final draws massive audience
JioHotstar said in a statement on Friday that the Women’s World Cup final, in which India defeated South Africa, was viewed by 185 million users on its platform.
The final’s viewership surpassed the daily average reach of the Indian Premier League and matched the numbers recorded during last year’s men’s T20 World Cup final between India and South Africa.
Women’s Cricket reaches new heights
According to the broadcaster, the 446-million reach was "the highest ever for women's cricket and greater than the combined total of the last three Women's World Cups, marking an extraordinary milestone in the evolution of women's cricket viewership in India."
"The Women in Blue's final act drew a peak concurrency of 21 million viewers as Harmanpreet Kaur’s team became the first Asian team to lift the Women’s World Cup," it added.
JioHotstar further noted, "In another record, 92 million tuned in to watch the historic clash on Connected TV (CTV), equalling the CTV viewership of T20 World Cup 2024 final and the World Cup 2023 final. The surge reflects a significant shift in viewing habits and highlights the deepening adoption of digital, large-screen sports consumption across India.”
(With PTI Inputs)
