Disney Star bags Cricket Australia Media rights

Star Sports will broadcast Men's and Women's international matches played in Australia as well as the BBL and WBBL for the next seven years starting from the 2

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By PRINCE THAKUR
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Disney Star bags Cricket Australia Media rights

Cricket Australia on Sunday announced a new deal to broadcast Australian home cricket and Big Bash League matches in India and other territories of Asia. As per the new agreement, Star Sports will broadcast Men's and Women's international matches played in Australia as well as the BBL and WBBL for the next seven years starting from the 2023/24 season. Sony Sports the current rights holders of Australian cricket will continue to telecast matches of the 2022/23 season, the new deal with Disney-Star will start from next year. 

Disney Star recently won the TV rights of the Indian Premier League (IPL) for INR 23,575 crore. Disney- Star now holds the media rights of the ICC events, India's home matches, IPL, ACC events and home matches media rights of South Africa and Australia. 

India will play five-match Test series in Australia in December and January 2024/25. Disney Star will also broadcast Australia's next home Ashes series in 2025/26.

 

“We are delighted to announce this new association with Disney Star from season 2023/24 onwards. Disney Star is synonymous with the game in India and we look forward to working with them to showcase the outstanding cricket played in Australia every summer". - said Cricket Australia CEO Nick Hockley.

“The magnitude of this association is a testament to the enduring rivalry and respect that exists between Australian and Indian teams, the excitement and popularity of WBBL and BBL, and the high regard of Australian cricket in India and global markets more broadly. There was significant interest in our rights and we are very grateful to our current rights-holder Sony for their partnership which will continue throughout this season.” - He added

“Cricket Australia represents some of the best content that the world of cricket has to offer, be it the standard of cricket played, the popularity of Aussie Cricketers, the rivalries and narratives or the context of playing in front of expressive crowds and in tough conditions. Disney Star has been delighting millions of Indian fans by showcasing marquee cricket across our linear and digital platforms". -  said Disney Star's Head of Sports, Sanjog Gupta.

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